Here’s a great article on Bigger Pockets on using Direct Mail in Your Real Estate Business.
If you would like help implementing such a program, this is one of the topics we cover HERE.
I have been using direct mail in two different businesses for about 20 years, so I am going to be speaking about my personal experience. My experience has been that if you don’t do long running campaigns, in most instances you are not going to be happy with the results.
There a lot of real estate investors that send out one or two mailings to a particular list, and then go looking for another list to send out a couple more mailings to. All I can say about this is that it is a big waste of money.
So what is the answer? Do I send out two letters and then stop, or do I mail to my list forever? The answer is, “it depends”. It depends on several things one of which is what type of list you are mailing to. In general, you want to set up campaigns that run over time.
You can read the rest of the article HERE.